Privacy Policy

This privacy policy sets out how IAM Sold Limited and their parent company, Intelligent Service Group Limited (ISG) trading as iamproperty (together "we", “our” or “us”) use and protect any information that you give us when you use (“website”).

We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy policy.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the General Data Protection Regulations 2018, the data controller is iamproperty Limited, 6th Floor, Arden House, Regent Centre, Gosforth, Newcastle upon Tyne, NE3 3LU.

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. 

This policy was last updated January 2019.

What data we collect

We collect the following information either through submission of data by yourself, from your device or through activity carried out by yourself

  • Your Full Name and Date of Birth.
  • Your full address and postcode.
  • Your Job Title/Profession.
  • Where you are the vendor, information in relation to the property is required.
  • Your reasons for selling or buying property.
  • If you are looking to purchase property, we are required to establish your source of funds.
  • Contact information including telephone numbers and an email address.
  • Information that you provide by filing in forms on our website.  This includes information provided at the time of registering to use our website, subscribing to our service, posting material or requesting further services.  We may also ask you for information when you report a problem with our website.
  • If you contact us, we may keep a record of that correspondence.
  • IP Address
  • Details of your visits to our website and the resources that you access.

Why we collect this information, and how we use it

When you provide us with information, we will use it in different ways – particularly for the following:

  • To establish identity and carry out Anti Money Laundering checks as required under The Money Laundering and Terrorist Financing (Amendment) Regulations 2019. For this purpose, we may need to share your personal information with our referencing provider Lexis Nexis®, Credas and/or solicitors. This is necessary for the purposes of our legitimate interests in ensuring we are not the victim of fraud and to protect our legal rights.
  • Where you are the vendor of a property that we are marketing, for the purpose of effectively marketing your property and subsequently progressing the transaction (upon successful sale).
    We use relevant personal information (including, but not limited to, your name, address and date of birth) to enable us to complete a transaction with you.
    This information may be required to be passed on to third parties such as solicitors, surveyors and financial advisors.
  • Where you are an interested party or a bidder, for the purpose of keeping you fully informed in relation to the property prior to bidding.
    If you are subsequently a successful bidder, we will use relevant personal information (including, but not limited to, your name, address and date of birth) to enable us to complete a transaction with you.
    This information may be required to be passed on to third parties such as solicitors, surveyors and financial advisors.
  • To allow you to participate in interactive features of our service(s) when you choose to do so.
  • To ensure that content from our website is presented in the most effective manner for you and your computer.
    We may alter the way the website works to improve and/or enhance the information displayed to you, or to optimise the way you interact with the Website. We may show personalised content based upon your preferences and/or previous interactions with the website.
  • Internal record keeping.
  • To improve our products and services.
    We use your personal information to allow us to understand your individual requirements and personalise the properties and/or services we offer you.
  • For the provision of customer support.
    If you contact our team, or vice versa, we will use personal information such as your email address, phone number and residential address as well as your contact history to provide you with the best service possible.
  • With separate consent, we may send promotional emails, post and/or SMS messages about new products, special offers or other information which we think you may find interesting using the email address and mobile phone number which you have provided.
  • With separate consent, we may notify you about changes to our service that we think may be of interest to you via email, post and/or SMS messages.
  • With separate consent, we may use your information to contact you for market research purposes either by email, phone or mail.

In all instances, we will process your personal information in this way if it is necessary for the performance of a contract, you have requested us to do so or if it is required for us to comply with any legal obligations.

We will never process your data for anything other than legitimate interest in ensuring that we can provide the best service possible or providing you with information that may be of interest to you.

How long will we keep your information for?

Your personal information will be retained, usually in computer or manual files, only for as long as necessary to fulfil the purposes for which the information was collected; or as required by law; or as long as is set out in any relevant contract you may hold with us.  For example:

  • For a minimum of 7 years from the date of completion of a transaction.
  • For a minimum of 7 years from the date of withdrawal from auction.
  • For interested parties that view, bid or register an interest in a property, but do not go on to purchase;
    • data is retained for 18 months from the date a sale is completed by the vendor; or
    • data is retained for 18 months following the vendor withdrawing from auction.

How data is stored

Your data is stored within electronic systems accessed by employees of IAM Sold Limited and employees of iamproperty.

Where employees from either company does have access to this data, it is done so on a restricted basis with personally identifiable information excluded where possible.

Where you are a vendor, limited access to your data is also given to your Estate Agent.

Limited access to your data is also given to third parties where you have said that we can share your data with them.

All electronically accessible information is stored in the UK on secure (password and firewall protected) servers.

All electronic transactions and data transmissions between your device and our website will be encrypted using industry-standard SSL (Secure Socket Layer) technology; and our website has an SSL certificate.

Please note that unfortunately, the transmission of information via the internet is not completely secure and so we cannot guarantee the security of any data sent over the internet between your device and our website. Any such data transmission is at your own risk.

Paper copies of your data may also be stored securely and accessed by employees of IAM Sold Limited and some employees of iamproperty.

Limited access to your data is also given to third parties where you have said that we can share your data with them.

All paper-based information is securely stored in the UK.

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers or contractors. 

Where this is the case, we will minimise data accessible as much as possible to only what is needed.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect.

IP Addresses

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. 

Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.

You should exercise caution and look at the privacy statement applicable to the website in question.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or lets us know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps use analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help up provide you with a better website by enabling us to monitor which pages you find useful and which you do not.  A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You will be given the option to accept or decline cookies. Declining cookies may prevent you from taking full advantage of the website.

Disclosure of your information

We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company (iamproperty) and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may also disclose your personal information to third parties:

  • If all or substantially all of our assets are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of IAM Sold Limited, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Controlling your personal information

You have the right to ask us not to process your personal data for marketing purposes, to alter your preferences for the type of marketing content you receive, such as properties for sale, information about related services etc. Or to alter the methods via which you receive marketing correspondence from us. For example: via email, SMS text message, post or phone call.

We will ask you for consent to do this, before collecting your data, if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes.

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website you will be asked to “opt in” where you wish for your information to be used for marketing purposes.
  • We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. 
  • As part of our complete auction service offering, IAM Sold Limited may discuss services from our sister companies or third parties which may be of interest to you. However, your personal information will not be provided to these parties without your prior consent.
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

Right to Access and the Correction of your personal information

If you believe that any information we are holding on you is incorrect or incomplete, please write to the address above as soon as possible.  We will promptly correct any information found to be incorrect.

Under the General Data Protection Regulations 2018, you have the right to ask for a copy of the personal information that a business holds about you. This will include copies of our communications with you such as emails, transcribes of calls, letters and transactional notes. DSARs are actioned within 1 calendar month.

It important to note that before we can begin to action a DSAR, we are required to establish and verify the data subjects identity before providing information and we will confirm the documents that can be accepted upon enquiry.

Requests are required to be made in writing by letter or email and can be made to the details provided:

Data Protection Officer. IAM Sold Limited. 6 Floor Arden House. Regent Centre, Gosforth, Newcastle upon Tyne. NE3 3LU9


Right to be Forgotten

You have the right to request that your personal data is erased and IAM Sold Limited will action your request provided there is not a lawful reason not to do so.

When your request is received, IAM Sold Limited will provide you with the date in which your data will be erased.

Until such date, we will limit the processing that we carry out on your data to minimise impact to you. Your data will not be shared during this time, unless there is a legal or lawful requirement for us to do so, during this time.

Personal Data Breaches

In order to comply with applicable law, IAM Sold Limited has implemented procedures to detect, report and investigate personal data breaches. A data breach is defined by the Information Commissioner’s Office (ICO) as;

“A breach of security leading to the destruction, loss, alteration, unauthorised disclosure or, or access to, personal data.”

The ICO will be informed of any data breaches which present a high risk to our clients and customer’s rights and freedoms and in line with applicable law, a notifiable breach will be reported within 72 hours of us becoming aware of it. The individual(s) involved will also be informed.

Should you have any questions, comments and requests regarding this privacy policy are welcomed and should be addressed

Data Protection Officer. IAM Sold Limited of 6 Floor, Arden House, Regent Centre, Gosforth, Newcastle upon Tyne, NE3 3LU.

The simplest way to keep up-to-date is to register your details below and we will send you our email communications.