Stage 4: Marketing & Viewings
Once we have a signed Auction Agreement, ID checks are completed and property descriptions and photographs have been provided by your Estate Agent.
Stage 4 – Marketing & Viewings
Stage overview
• Your property is advertised for sale, listed as Pre-Auction Marketing
• Viewings and interest begin
Whats happening
During Pre-Auction Marketing we’re building interest and preparing for the auction.
• Your Estate Agent manages marketing and viewings
• Your Auction Specialist gathers feedback
• Potential buyers are guided through the process
• Auction Pack production continues
How you can help
Staying responsive and open to feedback helps maximise interest.
• Respond to requests quickly
• Be open to feedback
• Allow access for viewings
What to expect
You’ll receive regular updates as interest builds.
• Updates from your Auction Specialist
• Feedback from viewings
Your Auction Specialist may recommend changes to pricing or marketing if this could help attract additional interest in the property.
When to contact us
Your Auction Specialist will keep in touch, but we’re here if needed. Contact us:
• If you miss a call or update
• If you have questions about feedback
Marketing & Viewings FAQ's
Yes, until a sale is agreed.
Auction lengths vary but typically run from a few days to around two weeks.
Yes. Buyers are encouraged to view the property and review the legal pack before placing a bid.
Your property will be promoted through your Estate Agent, the iamsold website and other marketing channels.
Once the legal pack is sufficiently prepared and compliance checks are complete, your property can be marketed to buyers.
The full Sellers journey
Stage 2: Auction Pack preparation
This stage focuses on preparing the legal information buyers need before they can bid.
ViewStage 3: ID & AML checks
We’re legally required to verify your identity and confirm you have the legal right to sell the property.
ViewStage 4: Marketing & viewings
This stage is focused on building interest, arranging viewings, and preparing for the auction.
ViewStage 5: Bidding & auction outcomes
Where your property is now in a live auction and where registered buyers can place bids.
ViewStage 6: Sale Agreed & progression
Where the focus shifts to confirming the sale and ensuring both parties are committed before legal work begins.
ViewStage 7: Conveyancing & completion
This is the final stage, where legal ownership of the property is transferred to the buyer.
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