Stage 4: Marketing & Viewings
Once we have a signed Auction Agreement, ID checks are completed and property descriptions and photographs have been provided by your Estate Agent.
Stage overview
Once we have a signed Auction Agreement, completed ID checks and your property details and photographs from your Estate Agent, your property is ready to be advertised for sale. The aim is to attract interested buyers and build momentum ahead of bidding.
In this stage you'll:
See your property advertised for sale
Welcome prospective buyers to view your property
Receive feedback from viewings
Prepare for the live auction
What's happening
During Pre-Auction Marketing we’re building interest and preparing for the auction.
• Your Estate Agent manages marketing and viewings
• Your Auction Specialist gathers feedback
• Potential buyers are guided through the process
• Auction Pack production continues
What to expect
You’ll receive regular updates as interest builds.
• Updates from your Auction Specialist
• Feedback from viewings
Your Auction Specialist may recommend changes to pricing or marketing if this could help attract additional interest in the property.
How you can help
Staying responsive and open to feedback helps maximise interest.
• Respond to requests quickly
• Be open to feedback
• Allow access for viewings
When to contact us
Your Auction Specialist will keep in touch, but we’re here if needed. Contact us:
• If you miss a call or update
• If you have questions about feedback
Marketing & Viewings FAQs
Once the Auction Pack is sufficiently prepared and compliance checks are complete, your property can be marketed to buyers.
Your property will be promoted through your Estate Agent, the iamsold website and other marketing channels.
Yes. Buyers are encouraged to view the property and review the legal pack before placing a bid.
Your Auction Specialist will gather feedback from buyers following viewings and share relevant updates with your Estate Agent. We’ll keep you informed about viewing activity, buyer interest and any feedback received throughout the marketing period.
Yes, until a sale is agreed.
Ready for stage 5?
As viewings take place and interest builds, buyers will be preparing to bid on your property.
Your Auction Specialist will keep you updated on activity and feedback throughout the marketing period.
Next stage: Stage 5: Bidding & auction outcomes
Stage 2: Auction Pack preparation
This stage focuses on preparing the legal information buyers need before they can bid.
ViewStage 3: ID & AML checks
We’re legally required to verify your identity and confirm you have the legal right to sell the property.
ViewStage 4: Marketing & viewings
This stage is focused on building interest, arranging viewings, and preparing for the auction.
ViewStage 5: Bidding & auction outcomes
Where your property is now in a live auction and where registered buyers can place bids.
ViewStage 6: Sale Agreed & progression
Where the focus shifts to confirming the sale and ensuring both parties are committed before legal work begins.
ViewStage 7: Conveyancing & completion
This is the final stage, where legal ownership of the property is transferred to the buyer.
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